This Policy is based on the Singapore Personal Data Protection Act 2012 (“PDPA”) and all the associated regulations and guidelines as may from time to time be issued by the Personal Data Protection Commission (“PDPC”) of Singapore. The Personal Data Protection Act 2012 (the “PDPA”) establishes a general data protection law in Singapore which governs the collection, use and disclosure of individuals’ personal data by organizations. The Personal Data Protection Commission (the “Commission”) is established under the PDPA with the key functions, amongst others, of promoting awareness of data protection in Singapore and administering and enforcing the PDPA.
What information do we collect?
We collect information from you when you register on our site, our loyalty program, subscribe to our newsletter, respond to a survey or fill out a photo or contest form in our premise or when you provide us with your contact details, including by giving us your business card at our premise or to our representattive during internal and/or external events / seminar. In addition, when requesting a digital copy of your photo, participating in a contest or registering on our site, as appropriate, you may be asked to enter certain types of personal data.
Personal data is defined in the PDPA as “data, whether true or not, about an individual who can be identified from that data; or from that data and other information to which the organization (in this case Lawry’s The Prime Rib Singapore Pte Ltd) has or is likely to have access. It includes, your: name; mailing address; telephone number(s); email addresses; date of birth; gender; nationality; NRIC number; photographs, images, reservation information; information used to provide products or services; and any other types of information that you choose to provide to us or that we may collect about you through your transactions and communication with Lawry’s The Prime Rib Singapore Pte Ltd.
What do we use your information for?
After you have provided personal data to Lawry’s, you may from time to time receive marketing communications in relation to food and beverage services provided by Lawry’s The Prime Rib Singapore Pte Ltd. Any of the information we collect from you may be used in one of the following ways:
To personalize your experience
Your information helps us to better respond to your individual needs.
To improve customer service
Your information helps us to verify your identity and more effectively process and respond to your customer service requests and support needs.
To process transactions
Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested (e.g. to make a reservation).
To administer a contest, promotion, survey or other site and social media features
To send periodic emails of special menus, events, promotions and offer
The email address you provide for reservation may be used to send you information and updates pertaining to your reservation, in addition to receiving occasional restaurant news, updates, menus, promotions or service information, etc.
To protect and defend the rights or properties of Lawry’s The Prime Rib Singapore Pte Ltd
Should you wish to withdraw your consent in receiving marketing communications from us, kindly inform us at email@example.com, call +656836 3333 or click the unsubscribe link at the bottom of each electronic direct mailer (EDM) sent to you.
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. We offer the use of a secure server and all supplied personal data is transmitted into our database to be only accessed by those authorized with special access rights to our systems, and are required to keep the information confidential. However, we urge you to be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. Nevertheless, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, sending our electronic direct mailer, conducting our business, or servicing you, so long as those parties agree to keep this information secure and confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety of ourselves or others. Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third party collaborations
Lawry’s The Prime Rib Singapore
333A Orchard Road
#04-01/31 Mandarin Gallery, Mandarin Orchard Singapore
Source: PDPC (2013)